The Green Deal is almost here
The Green Deal – improving your energy efficiency with no upfront costs
The Department of Energy and Climate Change has announced the Green Deal, which will be launched later in 2012
The Green Deal intends to reduce carbon emissions cost effectively by improving energy efficiency of Britain’s properties for both businesses and households
One quarter of the UK’s carbon emissions comes from energy used to heat buildings. The Green Deal is a programme that will bring many of Britain’s aging buildings up to date. Bill payers will be able to benefit from improvements without having to upfront the cash.
The capital will be provided by private businesses and they will recoup their money via repayments made on the property owner’s energy bills. The estimated savings that are made will have to either equal or exceed the cost of the work. This is a very strong stipulation of the Deal.
Extra help will also be available for those on low incomes or homes that are expensive to treat. This also increases the incentive for owner occupiers, tenants and landlords to take action.
The repayments on the bill stay with the property, so should you take advantage of the Scheme and then sell up, the new owner would then take up the repayments.
There will be tight control on the Scheme with regards to consumer protection, to ensure that customers are treated fairly.
J B Consultancy can help guide you on energy efficiency and this also has tax benefits too
Contact John today to start saving money and reduce carbon emissions on 0844 801 3464
Marketing your business
Guest Blog – Today’s guest blog post is from Caroline Jones at Kingfisher Marketing
John has kindly asked me to post a guest blog. I have worked with John for some time and he is passionate about two things, saving businesses money and helping them increase their turnover through a managed sales programme
Fitting in with this ethos, Marketing sits between the two. You have to spend money promoting your business which is an overhead, but if done correctly is one that can be kept to a minimum. Also if you get it right it will increase your revenue
Are you in touch with your market, have you carried out any research amongst your current client base? I used to know a lady who offered this service to businesses and it was a real eye opener to them and also in some cases stopped them losing valuable contracts. If you become complacent and lose touch with what your customers want or start to give a poor service then you will lose work
Think about carrying out a survey and offering a prize in return
Do you market in segments or to the whole client base? Segmenting your markets means your message is more focused and targetted and will pull the triggers that can convert from casual observer to enquiry or purchase. It is also easier to analyse the success of your campaign
Start a community on Facebook where people can meet to share ideas about your industry in general, if they congregate there you can then talk to them directly
Position yourself as an expert in your field through articles and blogs. Marketing is now all about building relationships and giving customers an experience not just advertising and selling
If you are looking for a helping hand with your marketing then please give me a call on 07582 204145
Caroline – Kingfisher Marketing