Guest Blog – Today’s guest blog post is from Caroline Jones at Kingfisher Marketing

John has kindly asked me to post a guest blog.  I have worked with John for some time and he is passionate about two things, saving businesses money and helping them increase their turnover through a managed sales programme

Fitting in with this ethos, Marketing sits between the two.  You have to spend money promoting your business which is an overhead, but if done correctly is one that can be kept to a minimum.  Also if you get it right it will increase your revenue

Are you in touch with your market, have you carried out any research amongst your current client base?  I used to know a lady who offered this service to businesses and it was a real eye opener to them and also in some cases stopped them losing valuable contracts.  If you become complacent and lose touch with what your customers want or start to give a poor service then you will lose work

Think about carrying out a survey and offering a prize in return

Do you market in segments or to the whole client base?  Segmenting your markets means your message is more focused and targetted and will pull the triggers that can convert from casual observer to enquiry or purchase.  It is also easier to analyse the success of your campaign

Start a community on Facebook where people can meet to share ideas about your industry in general, if they congregate there you can then talk to them directly

Position yourself as an expert in your field through articles and blogs.  Marketing is now all about building relationships and giving customers an experience not just advertising and selling

If you are looking for a helping hand with your marketing then please give me a call on 07582 204145

Caroline – Kingfisher Marketing